The memory of the “Great War” arrive in Naples. As part of the events organized in Europe for the centenary of the First World War, Intesa Sanpaolo presents “The Great War”, an exhibition at three locations open to the public from April 1 to August 23, 2015 to remember, through the eyes of artists of the centenary of an event as fundamental as discussed in the history of humanity. The exhibition, curated by Fernando Mazzocca with Francesco Leone and Anna Villari, with the overall coordination of Gianfranco Brunelli, told through the eyes of artists, such as Italy fell in the war, he lived the conflict and then you react. In the headquarters in Naples, Palazzo Zevallos Stigliano (the other two sites are Piazza Scala in Milan and Palazzo Leoni Montanari in Vicenza), the exhibition tells the birth of mass communication took place on the occasion of World War I, the change of perspective , themes and language. Centerpiece of the exhibition is the “manifesto”, modern communication tool: in an unusual layout, media and music, are shown around eighty works, Italians and Europeans.