Italiano
The Historic Center of Naples has a printed paper guide: Charme Naples, the first free pocket-sized guide in Italian and English with a removable map of the city.
All Naples in a single container: Charme Naples, first free guide to the Old Town, World Heritage Site. Naples’s great tourist attraction is an unmissable opportunity to promote and appreciate the beauty, culture, typical products, production excellence and the peculiarities of the city.
For this reason, after 12 years of uninterrupted Charme Campania publications, the editorial display of the excellence of the territory distributed free of charge in 140 hotels in 4 and 5 stars in Naples, Capri and Costiere Sorrentina and Amalfitana, the Sisicom journalist cooperative also gave birth to Charme Naples, the first free tourist guide in Italian and English in the Historic Center of Naples. It is distributed free of charge in more than 2 thousand rooms of 110 between the Bed & Breakfast and Hotel of the center of the tourist interest of Naples.
The Charme Naples Guide, 80 pages inside, pocket-sized and with a very evocative layout of the intricate city network of the Old Town, contains a removable map of the city. It focuses on UNESCO World Heritage sites and four recommended cultural itineraries, three of which follow the path of the Decumans. The fourth itinerary follows the monumental Naples and the castles. Additionally, Charme Naples, the first free city belly guide that will be released in three editions per year (Spring, Summer and Winter), provides information on major cultural events and events on over 70 tourist attractions such as museums, Excavations and monumental complexes.
“Naples is unique, authentic, genuine, unapproved, wonderful, unrepeatable for history and culture, traditions and folklore, views and architectures, flavors and style,” says director responsible Giorgio Gradogna. “Only here you will immerse yourself in a reality that is alive and generous in its cozy veracity, in an immeasurable historical-artistic heritage and in extraordinary landscapes. The pulsating heart of this Neapolitan is the Old Town, the largest cobweb in Europe of lanes and lanes from millenarian history. It is here that many of the charms of Naples are mixed and materialized.
That is why we have dedicated, especially to these places, an ad hoc tour guide we have called Charme Naples. Our guide is a tool that collects the identity of Naples to visit and savor. It was then born as a territorial marketing product on site to inform and pamper tourists and thus to increase the quality of reception, a necessary and indispensable tool for a city of art and which was lacking. ”
Charme Naples, first free guide to the Old Town of Naples, was immediately received with enthusiasm from the 110 selected accommodations. As well as some of the economic and cultural operators who have immediately believed in its strong promotional capacity, able to bring tourists into contact with the utmost exclusivity offered by the area.
Charme Naples and Charme Campania are therefore the first Neapolitan editorial products that are part of the strategic asset portfolio linked to the ability to communicate to the tourists the best and unique face of Naples and the region, the incredible cultural attractiveness, the products and services offered to tourism .
