Italiano
“The mission of Federalberghi Costa del Vesuvio is to make this area a real tourist destination. In many talks about but few actually know even what a DT, which is not only a geographical area or a goal to which the tourist is interested, but a place that will attract tourists independently exploiting and using the best the strategic resources of the territory “are the words of Adelaide Palomba, President of Federalberghi Costa del Vesuvio pronounced within the training course organized on the theme” Tourism & Destination Marketing”.
“We can not expect to have the hotels and activities extra hotel full if we do not know how or where to start in this reorganization and revival of the territory for which it is necessary to focus attention precisely through a strategic planning of the strengths and weaknesses, as well that the opportunities and threats it contains; This preliminary analysis is essential to define the steps to take to achieve the goal”, said Palomba.
“Let’s say for some time that we would like or we could live only tourism and that we live in an area full of all good, but now the time has come to act and to do this, beyond the media prominence that today’s event had so far and I hope it will have even more tomorrow, my commitment to the opening of this morning’s work is to focus attention on why we started as a training activity just from this”, said Palomba
He talked about communication related to tourism, Massimo Milone, hotel manager and expert. “Communication today has changed. First he arose from business (and was called “business to consumer”); but today social communication means one made by consumers themselves (and is called “see to see”). To create a tourist destination you have to put together different points, such as services, accommodation facilities; but also the same people, residents who give the place a sort of reputation. Also important is the call or judgment, that they can make, even over the web. Only by joining these points you can speak of a real tourist destination” in the words of Milone
On the same wavelength also Domenico De Vanna who spoke sales of the tourism product: “We here offer sea sun, poetry culture, we offer everything. The important thing is that you educate, on the one hand, tourists to book in a conscious and on the other hoteliers to do their job equally aware. Today we discuss mediation, how to become a destination resort; all efforts are heading in that direction. A tour package is built when hoteliers and tourists are aware of what you are doing. We must stake everything on the creation of the destination. The moment you create, activate levers virtuous bringing both tourists and hoteliers to make everybody better”, the words of De Vanna.
