Italiano
The Parisian salon of the ‘600 of Catherine de Vivonne, marquise de Rambouillet, lives in two days (28 and 29 June) dedicated to fashion, design and culture in the program in the areas of Belvedere di San Leucio – World Museum of Silk Monument declared a World Heritage Site from Unesco, and one of the most elegant residences Bourbon.
This will, in fact, the location for “Le Salon de la Mode”, the format of excellence that promotes “made in Italy” conceived and created by the marketing manager Gabriella Chiarappa, and presented, with great success, in the Calendar “Events collateriali” f oAltaroma last January.
“History and Culture of Made in Italy – as explained by the creator – are presented in a size that allows it to learn about the production chain of a product, its value, along with the uniqueness and preciousness. The purpose is to tell the fashion and its suggestions in places symbol of our cultural heritage”.
The project, undertaken in collaboration with Emilio Sturla Furnò-Communication, Marco Scorza, who plays the role of artistic director, the Italian Association of Image Consultants “Immaginati” and the College SSML – San Domenico International Campus, aims to give visibility and value to the unique national tradition of Italian heritage meant as an essential and distinguishing element. Hence the choice of a prestigious location, such as the Belvedere di San Leucio for the presentation of the brand selected after a thorough research of current trends and a careful analysis of consumption carried out by a team of experts in the study of trends .
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The circuit provides for the assistance of an “Expert in Fashion Brands” which recounts, in key technical and communicative, the history of the brands present at the two-day Leucio. There will also be space for even a few “notes” Copyright and moments for the award of actors Film and Theatre, icons symbol of Italian artistic heritage, on the Belvedere. In San Leucio directly from the program italian TV Rai Due, “Detto Fatto” opens the king Instant Fashion Fabrizio Crispino.
Le Salon de la Mode will open with a time dedicated to the literature: the nember of Parliament Michaela Biancofiore will, in fact, on the opening day of the festival (June 28), his book “The heart over obstacles” published by Mondadori.
In the exhibition “parade” is also a leader of exception: the dress designed for actress Liz Taylor by Fausto Sarli in 1961. Again, there’ll be room for the photo exhibition conceived by Marco Scorza in collaboration with Andrea and Stefano Damiano oil, which tells the story of the divine “Silk Road” through the seductive images that have protagonists actors and actresses of Italian Cinema as Elena Russo, Bianca Nappi and Anthony Peth. The latter, winner of the David for the TV and for the social 2013/2014, ambassador of Made in Italy in the world with major Itaexpo, will be the presenter of the event.
The event enjoys the support of the Directorate of Tourism and Major Events Caserta (Councillor Pasquale Napolitano) and the Provincial Tourism Caserta. Collaborate in the event the make up artist Mauri Menga, Gloria Giglietti, Gianfilippo Chiarello administrator of gipociccone.com, Maria Christina Rigano, Gisella Apollo, the new magazine editorial partnership “Fashion Secrets” by Luca Ventura, fashion agency CMproject Marco Calisse and finally the catering provided by Eden Banqueting.
