In the kingdom of Idem, leather reigns supreme; its texture and aroma encompassing tradition and innovation, enchanting all who enter. Ciccio and Marietta Tramontano carry on the over 100 year old business from their compact but lively premises in Chiaja where customers willingly exchange views on gifts for forthcoming events or more personal purchases. A feast for the eyes awaits: from bucket bags to brief cases for him and her, in every shape, size and colour, including the latest fashions and the all-new Idem hand-crafted range. There’s the modern, ethnic-inspired bags designed by Ciccio and created by master craftsmen in the company workshops or selected from leading brands, as well as scarves, stoles, gloves and hats personally chosen byMariettafrom the finest Italian and overseas products [charme-gallery]There are even designer décor articles, such as a line of Mediterranean and Mexican ceramics, which help showcase the Idem treasures. Idem jewellery includes fashion and alternative items, such as the Plexiglas collection and hand-made bags in dyed leather as well as soft napped hides in all the colours of the rainbow, from moss green and aubergine to denim blue and purple, not to mention the extremely feminine and unique clothing collection. The Tramontano family range is completed by leather goods for the home and the office, prêt à porter and bespoke items which Idem creates and can ship all over the world.